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Death to Stupid Black Lines on Your Projection Screen
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. One of the surest ways to tell a good event planner from an incompetent one is whether whatever is projected...
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How to Give Your Event Guests the Celebrity Treatment
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. You may not have celebrities at your event, but that doesn’t mean you can’t give your guests a taste of...
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2 Types of People to Know Before You Form a Gala Committee
This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. If you’re organizing a fundraising event or any event where you need to generate revenue, you’ll likely be dealing...
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How to Get Your Money’s Worth on Your Next Event
This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. If event planning is part of your job, at some point you should be prepared for this scenario… Your boss walks...
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10 Ways to Ensure a Smooth Online Event Registration Process
You know what the biggest problem is when it comes to manually collecting event registrations? Everything! Let’s face it; managing registrant information with a spreadsheet is time-consuming and prone...
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How to Make Your Event Award-Worthy
This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. Events are like children: everyone thinks theirs are gorgeous. But get your event to win an industry award, or...
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How You “Sound” Can Make or Break Your Event!
This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. Can you hear me now? Hearing someone speaking at an event is more important than seeing him or her. It’s easy for...
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Desperately Seeking … Sustainability Partners
This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. This November, over 45,000 runners will suit up at the start of the ING New York City Marathon. By the time the...
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Event Management: How to Negotiate a Better Price with In-House Vendors
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. You’ve booked the perfect venue for your event. It’s a beautiful space that’s just the right size, in a great...
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What an Event Looks Like for Small Businesses and Nonprofits
Within the world of small business and nonprofits lies a vibrant event subculture largely steered by do-it-yourselfers. We’ve compiled data from our 2012 Constant Contact Attitudinal Survey that...
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Event Certificates of Insurance: How to Avoid Getting Covered In You Know What
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. Event planning is like plumbing: if you do your job well, nobody notices; but if you screw it up, everyone’s...
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How to Make Sure the Post Office Doesn’t Ruin Your Event Invitations
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. In this day and age, when we’re all confronted with an endless barrage of emails, sending a printed invitation...
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World Premiere: Our New Event Therapy Video Series
So you’re probably wondering “What the heck is ‘Event Therapy?’” Well, consider it a light-hearted look at real-world event issues. We’ve spent a lot of time with our Event Marketing customers and we...
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6 Ways to Save Money on Event Entertainment
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. When it comes to booking entertainment, the more expensive the act, the more they resemble an iceberg when it...
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The Doctor Is In! Event Therapy Session 2: Promotion
Last week we premiered session one of our new lighthearted look at real-world event issues, Event Therapy. (Did you miss it? You can watch it here.) In session two, our stressed-out “customers” wonder...
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Event Therapy Session 3: Tracking Progress
In session three of our light-hearted look at real-world event issues our “customers” are stressing out about keeping tabs on who’s registering for their events. How will they know: Who’s coming? Are...
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Event Therapy Session 4: During the Event
In session four of our light-hearted look at real-world event issues our “customers” wonder how they can be certain their events will run smoothly. How will they manage check-ins? Will they be able to...
View ArticleHow to Be Smart with Event Production Timelines
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute “Does my timeline look ok?” This the most common question I get on this topic from meeting and event planners,...
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Event Therapy Session 5: Post Event
In session five of our light-hearted look at real-world event issues our “customers” wonder how they can keep in touch with their attendees after the event. How can they get feedback on their event?...
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Unlocking the Secrets of Event Lighting
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute One way to tell the difference between an experienced event professional and a novice is how they view...
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Event Therapy Session 6: Reflecting on the Experience
In session six of our light-hearted look at real-world event issues our “customers” reflect on their event experiences. How did their events go? Did they save any time and energy? Were they able to...
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How Green Should You Make Your Event?
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. Four years ago I attended an amazing keynote presentation at an industry conference by the head of marketing...
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How to Build Excitement for Your Event
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. Confetti Testing Day is a real event that occurs a few days before New Year’s Eve. Samples of the actual...
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Creative Cocktails to Jazz Up Your Event Reception
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. If the way to a man’s heart is through his stomach, the way to an event guest’s heart is through a fun...
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How Social Media Can Invigorate Your Event
In the early days of social media, event promotion consisted primarily of posting teasers and links online that led followers to an event landing page. As anyone who has ever used social media...
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Use Mobile Tools to Keep Event Attendees Informed and Engaged
Guest blog post by Kashi Sehgal, co-founder of Gigabark, a Constant Contact partner. You’re planning an incredible event and are excited when you get to the venue. But you realize that parking is in a...
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Are You Using Social Media to Promote Your Events? Most People Do!
An event — be it a networking gathering, open house, fundraiser, or class — is by nature a social affair, so it makes perfect sense that social media would be a fantastic tool to help plan, promote,...
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10 Tips for Hosting an Event with Live Music
This is a guest blog post by Anne Roos, courtesy of the Event Planners Association You’re about to host your first event with live music. How do you choose the right musicians for your chosen location?...
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Small Event Budget? Get Smarter About Your Design Choices
This is a guest blog post by Howard Givner, Executive Director at the Event Leadership Institute. Anyone can produce a killer event with an unlimited budget, but it takes a real pro to be smart and...
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How Many People Can Your Event Venue REALLY Hold?
This is a guest blog post by Howard Givner, Executive Director of the Event Leadership Institute You’re planning a product launch and it needs to be held at a cool location to show how cutting-edge...
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